KGUBETSWANA · CLARENS · FREE STATE

Leaving a Legacy in the

Foothills of the Maloti

The Seriti Road Initiative connects Clarens and Kgubetswana through tourism, community enterprise, arts, culture and sport — creating dignity and opportunity for all.

🟢 Project Status: All statutory applications completed. Awaiting final approval from Dihlabeng Municipal Council. Incorporated into the Dihlabeng Local Spatial Development Framework.

Seriti

What does "Seriti" mean?

Seriti means dignity. It refers not to the shadow cast by your body, but the shadow you cast on the world — the impact of your life on others. The legacy you leave behind wherever you have been.

1 000+

Jobs Anticipated

100+

Business Opportunities

800ha

Nature Reserve Nearby

2022

Registered NPC

Our Story

Where Clarens Meets Kgubetswana

Clarens is one of the Free State’s most beloved tourist destinations — nestled in the foothills of the Maloti Mountains, surrounded by sandstone cliffs, golden light, and world-class natural beauty. Yet tourist activity has historically been concentrated in Clarens proper, rarely extending into the neighbouring township of Kgubetswana.

The Seriti Road Initiative was born to change that. Community members, local professionals and stakeholders came together from 2022 to develop a plan that extends the tourism footprint into Kgubetswana — creating jobs, enabling businesses, celebrating culture, and connecting people.

Seriti Road NPC is formally registered (Reg. No. 2022/389557/08) and the initiative has been incorporated into the Dihlabeng Local Spatial Development Framework.

Seriti Road Initiative — Concept Plan, Kgubetswana

Click on map to enlarge.

✓Council
Approved SDF

The Plan

Two Phases. One Vision.

The Seriti Road Initiative unfolds in two complementary phases — one focused on local enterprise along Seriti Street, the other on a flagship destination precinct.

Phase A — Seriti Street SMMEs

Residents along Seriti Street will use portions of their stands to establish small businesses, formally rezoned to support SMMEs. The initiative helps source funding, provide training, and offer mentorship.

→Stand rezoning for business use
→SEDA business training & CIPC registration
→Funding facilitation for entrepreneurs
→Continuous mentorship programme

Phase B — The Seriti Precinct

The flagship phase creates a vibrant mixed-use precinct with tourism, recreation, culture and sport at its heart — designed by and for the people of Clarens-Kgubetswana.

→Amphitheatre & cultural village
→Hiking trails, ski lift & paragliding
→Outdoor gym, sports fields & skate park
→Botanical garden & dam
→Social housing & hawker stalls
→Training & performing arts centre

Join Us

Get Involved

Whether you are an investor, a local entrepreneur or a donor who believes in community-led development — there is a place for you in the Seriti Road story.

📈

Investors

Invest in a formally approved, municipality-backed precinct development in one of the Free State's top tourist destinations. Contact us to discuss partnership and development opportunities.

Enquire Now →

🏪

Entrepreneurs

Are you a local resident with a business idea? Seriti Road is designed to help you start, fund and grow your business through training, mentorship and infrastructure.

Find Out More →

🤝

Donors & Sponsors

Support a registered NPC with a clear community development mandate. Your contribution goes directly toward planning, skills training, cultural programmes and youth development.

Support Us →

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